Test, Track, Tweak, Repeat

Before you consider marketing your website, you need to analysis it:

What are your goals?

What is your current conversion rate?

Is your current webpage achieving these goals?

If your webpage is not converting, it is vital to find out why? It is necessary to see where your visitors are dropping out of the funnel and to what pages they are going to. Then make adjustments. Once the webpage is converting now is the time to drive the traffic to the site.

Once your webpage is converting it is time to market. There are many different options available. Pay Per Click, Banner, Affiliate, Off-line (Commercials, newspapers) and of course there is Search Engine Optimization (SEO).

There are many different Cost-Benefits ratios for the different marketing strategies which need to be explored. If the webpage is permanent and a long-term strategy in your business model I would recommend a SEO campaign.

SEO is a process of getting your website ranked at the top of the search engines for relevant keywords.This will bring in new traffic on a daily basis. Also, unlike the other marketing options, once the campaign is canceled the rankings stay with the site and can be maintained easily.